Insignia Talks

…about the power of communication to create, manage and protect reputations

In an increasingly competitive and dynamic business world, a strong reputation can be the winning ingredient.  Whether planning geographical expansion, launching new products and services, attracting high calibre people or generating fresh investment, a powerful reputation can be decisive in helping you stand out from the crowd.  Insignia has a track record of successfully creating, protecting and promoting business reputations for commercial success.

Reputation creation
There are moments in an organization’s development when its executives have the chance to shape and maybe re-define how stakeholders perceive their business.   These moments include the introduction of a new management team takes over, when it attracts fresh investment, or when it simply decides that it’s time to re-position itself – as well as at the moment of launch.  Insignia can work with you to help you identify the essence of the organization and the compelling messages to engage your many stakeholders.  Typically involving hands on workshops, the Insignia team will create with you the key elements of the reputation you aspire to.

Communication planning
Far too much communication happens with far too little thought.  Insignia’s approach to communication planning is designed to avoid this trap.  It’s founded on taking your business  objectives, translating them into a communication context, developing a deep understanding of your stakeholders  and creating a sound communication strategy to deliver against them.

Pro-active reputation management
Organizations which fail to manage their reputation pro-actively may end up with the reputation they deserve, but almost certainly not the reputation they want.  Taking control of the corporate reputation is crucial to avoid third parties – the media, bloggers, competitors – doing the job for you.  Effective corporate reputation management is all about taking control over your reputational destiny and communicating messages to your key stakeholders in a powerful and compelling way.

Insignia develops reputation management strategies driven by the precise needs of clients’ business, but often including media relations, thought leadership, internal communications, community relations, events, publications or on-line relations.  Our goal is to implement communication activity which has a real effect on an organisation’s reputation – and its ability to achieve its business objectives.

Case study
When a new CEO was appointed by this young but ambitious PLC, his first focus was on creating and promoting a new reputation for the business.  Insignia director Jonathan Hemus worked closely with him to establish the essence of the organization, what it stood for and how it wanted its stakeholders to perceive it.  A strategy to take this story to influential stakeholders in the business’s success included a programme of stockbroker briefings, an executive visibility campaign with the media, a suite of corporate literature and business to business PR to reach customers and prospects.  The result was a reputation that punched above its weight, and the ability to open doors to acquisition targets, investment, high calibre staff and business relationships with customers and other partners.