» Online Reputation Management
Great reputations have been created online. And today many reputations are being destroyed online too. Online media, blogs, the Twitterati and other channels have the ability to cause enormous damage to corporate reputations. Consequently the ability to manage an organization’s online reputation is essential. The problem is that many businesses still don’t know how to do this. Insignia can help by giving you the ability to identify online threats before they explode, and utilizing the speed and reach of digital media to connect with stakeholders.
Working in partnership with specialist internet company, TAO Consultants, Insignia can help prevent and successfully manage issues and incidents that threaten to harm an organization’s reputation. The solution is the alchemy of traditional reputation management insights and expertise to develop an effective communication strategy, and the application of the latest online reputation management tools to get the message through.
Services include:
- Online reputation management strategy development
- Development of crisis management “dark sites” to respond speedily, effectively and with clarity to emerging crises
- Online media monitoring to track online comment and coverage
- Search engine optimization (SEO) to maximize visibility for the company perspective
- Creation of content –articles, briefing papers, video, podcasts, blogs – for online media
The pace of the Internet, the chance for anyone to express a view via social media and the ability of the Web to spread a crisis beyond conventional geographical boundaries have increased the likelihood and impact of crises. At the same time, the application of digital media tools also gives organizations the ability to respond more quickly and directly than ever before. Insignia can help you harness this power to protect your reputation online.
