No one seriously doubts the tangible value of reputation in meeting business objectives. Insignia’s belief is that purposeful communication is the fuel which powers a valuable corporate reputation. Purposeful communication to create the reputation in the first place. Purposeful communication to support and drive business objectives as the company grows and navigates through the ever-changing issues landscape. Purposeful communication to protect the business through effective crisis management in the heat of a major incident.
Insignia hates wasted or random communication – lots of noise, but little actual impact. We believe that the best communication is focused, thoughtful and purpose-built to deliver against business imperatives. This is achieved by always asking “why?” before considering “how”.
Insignia believes that pro-active reputation management unlocks reputational value hidden within a business and to achieve competitive advantage. We also know that valuable reputations are at serious risk through insufficient preparation for potential crises or issues.
Insignia was founded by people with years of experience working with leading communication agencies for global businesses, united by a desire to unleash the power of communication to protect and maximise the value of corporate reputation.
Jonathan Hemus
www.insigniacomms.com
